About
ONG Conseil is behind Résonance. The software connects sources, content and decisions for organisations preparing campaigns with their teams and partners.
Our starting point
Behind a name in a file is a person with interests and choices. A campaign needs to respect them. It also needs to give teams a way to check their claims and explain what they are offering.
ONG Conseil is designing Résonance for teams preparing campaigns. The goal is simple: bring useful documents together, write the messages and help each person understand what to check before publication.
The campaign dossier brings together the objective, starting documents, messages and corrections. The person preparing an email, the person checking a date and the person approving publication can then work from the same information.
Responsibility does not disappear when writing gets faster. Finding a source, understanding a correction and identifying a decision are all part of the same work.
Our design principles
Make it clear whether a text is being written, awaiting review or ready to hand over. Explain which information is missing.
Before contacting someone, check what may interest them and what they have agreed to receive.
Show an example for what it really demonstrates. Explain which features are presented and which remain to be built.
A worldwide ambition
A brand, a charity or a network speaks to people in different contexts. Résonance connects a consistent global campaign with thoughtful local expression.
Explore international campaignsIn the work of teams
Preparing a fundraising appeal, correcting a date or adapting a campaign across countries: every team has its own questions. A shared dossier helps people work from the same information and know who needs to review the text.
Nonprofits and foundations
To prepare an appeal, gather the project description, its budget and the information donors need. Then adapt the message to the interest the person has expressed. Review what the donation will fund and explain the conditions for taking part.
For the person responsible for fundraising
Agencies and networks
The client moves an event from 10 to 12 October. Keep the corrected instruction, email, web page and copy for local teams together in the dossier. Each person can then review the materials they handle and check the date before publication.
For the person responsible for client relationships
International brands
A campaign presents the same product in several countries. Share its approved features, then adapt the language, examples and practical details. Local teams review their version with the product information sheet close at hand.
For the person responsible for the brand
Public communication
To prepare a public meeting, gather the proposal, supporting documents and questions that remain open. The speech, presentation page and answers to frequently asked questions draw on the same information. The person responsible for publication can then check the substance of each text.
For the person responsible for publications
Your next campaign starts here
Explore the product through a concrete case, compare plans and prepare your rollout with the right questions.
