Advocacy & public affairs
Explain the proposal you support, gather the facts behind it and prepare answers to questions. The team keeps the documents close at hand while writing and reviewing.
Your work
A dense report, a quote without context, a hard-to-compare indicator: advocacy also means making evidence understandable and its limits visible.
Distinguish the facts established in the documents, your organisation’s interpretation and the changes it proposes.
Gather expected questions and prepare public answers that acknowledge known limits.
Identify affected formats when a source is corrected or a position changes.
A note presenting your position, supporting documents and answers to frequently asked questions.
A case to explore
Making a proposal? Explain the problem, the facts supporting your position and what you are asking for. Before publication, also have the rules applying to the campaign checked.
Public communication
A political team wants to publicly present a proposal for a citizens’ meeting on transport. It prepares a page, a speech and a FAQ accessible to everyone.
A page presenting the meeting, a text for a speech and answers to frequently asked questions. The person responsible checks the information and publication rules.
Concrete materials
A clear objective and the information behind the text.
Wording adapted to the format, with useful qualifications.
A shared version to help contributors work together.
Sources, review and instructions for what follows.
Your next campaign starts here
Explore the product through a concrete case, compare plans and prepare your rollout with the right questions.
