FREN

Relationships in motion.

Demos

Take the controls.

Four exercises to understand personalisation and campaign work. Explore formats, follow exclusions and try approving a draft.

Try the reviewExplore the product

Personalisation, made clear

Same project.
A different way to tell it.

Choose a topic, a tone and a format. Compare the messages: the information stays the same.

Two situations, several ways to connect with a person. Choose an angle, tone and format.

Reading version: both examples and their sources are available below. Interactive choices require JavaScript.

Proposed copyRésonance

Repairing things · Direct · Email

Email subject

Materials for repairing small pieces of furniture

Hello,

Here is the project and the planned use of donations.

An item to work on, a piece to glue back: repair begins with practical steps and supplies. Donations bring together supplies for these steps: preparing a surface, gluing or replacing a small part.

  • On 17 October 2026, from 10 am to noon, the nonprofit Atelier commun is holding a workshop to repair small pieces of furniture.
  • Two volunteers lead the session at Maison des ateliers, 8 rue des Tilleuls.
  • Donations fund sandpaper, wood glue and small parts. A record of purchases is planned after the workshop.

Read the brief before deciding. Whether to contribute is your choice.

Read the project details to decide whether you would like to contribute towards the materials.

The Atelier commun team

The three details kept in every message

Atelier commun · Repairing together · 8 September 2026

  1. The projectOn 17 October 2026, from 10 am to noon, the nonprofit Atelier commun is holding a workshop to repair small pieces of furniture.
  2. The teamTwo volunteers lead the session at Maison des ateliers, 8 rue des Tilleuls.
  3. The resourcesDonations fund sandpaper, wood glue and small parts. A record of purchases is planned after the workshop.

Fundraising and repair results are recorded after the workshop.

Read the second example: a commercial workshop
Proposed copyRésonance

Making an object · Warm · Public page

Page heading

A notebook that begins in your hands

We invite you to discover a workshop where paper, thread and practical skills come together.

The project takes the form of a specific object: a 40-page A5 notebook that you make and take home. A notebook for your notes, lists or ideas: you choose how to use it afterwards.

  • Atelier Papier offers a Japanese bookbinding workshop on 24 October 2026, from 2 pm to 4 pm, at 12 rue des Ateliers.
  • The price is €48 per person, including materials. The session is open to beginners.
  • Each person makes a 40-page A5 notebook and takes it home. Booking is required.

Take time to explore the project, then see whether it fits your diary.

Read the workshop factsheet and its terms before requesting a booking.

The three details kept in every message

Atelier Papier · An introduction to bookbinding · 8 September 2026

  1. The sessionAtelier Papier offers a Japanese bookbinding workshop on 24 October 2026, from 2 pm to 4 pm, at 12 rue des Ateliers.
  2. The priceThe price is €48 per person, including materials. The session is open to beginners.
  3. The notebookEach person makes a 40-page A5 notebook and takes it home. Booking is required.

The factsheet gives no remaining availability, discount, paper origin, certification or cancellation terms. These details are not added to the message.

Understand personalisationExplore the other demos

The source changes. So does the decision.

02 / Prepare and reviewOriginal date

Explore the steps and their effects on the dossier.

The examples are available to read. Enable JavaScript to interact with them.

Public page

Join us on 10 October, from 10 am to noon, to discover the furniture repair workshop. The venue and participation arrangements remain to be confirmed.

Email

Subject: discover a furniture repair workshop Hello, On 10 October, from 10 am to noon, our nonprofit is holding a furniture repair workshop. Practical details will be confirmed before registration opens.

Local brief

Furniture repair workshop Date: 10 October Time: 10 am to noon To complete before publication: venue and participation arrangements.
Review checklist

Awaiting review. Check both points to enable draft approval.

The draft keeps the outstanding details visible: here, the workshop venue.

The final number has a history.

01 / Choose the contactsDonor file

Explore the steps and their effects on the dossier.

01

12,000

Donor records received

The file contains 12,000 records with contact details and donation history. One person may have several records, so this does not yet mean 12,000 distinct people.

Step 1 of 5 · people and records counted separately

02

11,460

Distinct people

The team removes 300 unusable records and 240 duplicates. Calculation: 12,000 − 300 − 240 = 11,460 people.

Step 2 of 5 · people and records counted separately

03

10,440

Contacts to examine

Remove 600 people who do not want to be contacted, 300 without a usable email address and 120 whose contact permission needs checking. Each person is counted only once.

Step 3 of 5 · people and records counted separately

04

1,842

Past donors relevant to this appeal

The nonprofit selects people whose last emergency donation was between 4 September 2024 and 3 September 2025, with no more recent donation. This is 1,842 people.

Step 4 of 5 · people and records counted separately

05

1,430

Contacts to check before sending

Of these 1,842 people, 412 have already received three appeals in 21 days. The nonprofit pauses them. This leaves 1,430 contacts to check before downloading the list.

Step 5 of 5 · people and records counted separately

The demo uses a fixed reference dataset. These figures are neither customer results nor forecasts.

The same substance, several public formats.

03 / Make a public argumentGeneral audience

Explore the steps and their effects on the dossier.

Proposal

Public communication · Written example

Open a citizens’ meeting on transport.

We support a public discussion that makes transport choices understandable. The proposed meeting would present the options, costs still to document and expected effects. No budget or final decision has been settled.

Arguments

Public communication · Written example

Explain why this discussion matters.

A decision that people understand can be discussed on its merits. We propose making the options and open questions accessible. This does not prejudge the final choice or promise any quantified effect.

FAQ

Public communication · Written example

“Has the decision already been made?”

No. This is a proposal for a meeting. The agenda, budget and arrangements need to be specified. The documents considered and answers given would be intended for public access.

Source: proposal for the public meetingNo voter fileLegal classification to verify
Read the political use framework

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