Resources
From the brief to the publication decision, explore practical methods, checkpoints and editable templates. Choose the guide that answers your next question.
A campaign to explore
Three fictional contexts to examine sources, messages and the decisions behind them.
The library
Each resource stands on its own. Detailed cases then let you explore its application in fictional situations.
01 · Guide and template
How do you prepare a communication plan when a campaign involves several formats and teams? Start with a shared dossier, assign each decision and keep track of versions. A practical method and a free template to adapt to your organisation.
Read the guide and use the template
02 · Guide and template
A campaign brief aligns the people who prepare, write and approve the work. Use this method and editable template to agree the objective, messages, formats and responsibilities.
Read the guide and use the template03 · Guide and template
How do you write a message from a document? This guide helps you find the facts, explain the figures and organise a review.
Read the guide and use the template
04 · Guide and template
Before publishing a text, you need to know where the information came from, who checked it and which version was approved. This guide explains what to gather to make that decision.
Read the guide and use the template05 · Guide and template
How can a nonprofit campaign use several channels without assigning preferences people never expressed? Start with declared choices, check the conditions for contacting people and prepare each text for human review.
Read the guide and use the template
06 · Guide and template
Campaign software should fit the way your organisation actually works. Use this evaluation framework to compare workflows, approvals, data exchange and costs against a representative dossier.
Read the guide and use the template07 · Guide and template
How do you report on a campaign without confusing exported contacts, delivered messages and outcomes? A method, a fictional numerical example and a template to prepare your next decision.
Read the guide and use the template08 · Guide and template
A multilingual campaign takes more than translation. Prepare a shared reference, a glossary and review in each language to preserve the facts while adapting messages to local context.
Read the guide and use the templatePut it into practice
01 / Fictional case · Donor relationships
02 / Fictional case · Coordination
03 / Fictional case · Brand & agency · launch
