Brands & commerce
Show what makes your offer useful, answer your prospects’ needs and give customers a reason to return.
Résonance / Relationships in motion
The right message. For the right person.
Résonance, the augmented campaign software by ONG Conseil. Its guiding principle: start with what interests your audience to prepare a message that speaks to them. A relevant argument, the right tone and a clear next step: explore personalisation through fundraising and advertising campaigns, explained step by step.
One intention. Many ways to express it.A real connection
A real connection
is never copy-paste.
The right angle, tone and format. With the facts and your identity as a starting point.
Built around your work
Your work.
Your way to connect.
A brand, nonprofit, campaign team or agency: contexts change. Clarity and the quality of the relationship remain.
Nonprofits & foundations
Reconnect with supporters, welcome new members and make your convictions resonate.
Advocacy & public affairs
Explain the changes you support and prepare answers to the public’s questions.
Politics & elections
Make the case for a programme. Explain a position. Answer publicly.
Agencies & networks
Prepare campaigns with your clients, get the texts approved and give local teams the versions to publish.
What does Résonance do?
Plan a campaign for everyone.
Make it relevant to each person.
One project, different reasons to care.
You are organising a furniture repair workshop. One person wants to learn how to repair a chair; another wants to make their belongings last longer. It is the same project, but the reason to take part can differ. Personalisation starts with the interests people have expressed.
A relevant argument, with accurate information.
The first message highlights learning with volunteers. The second explains repairing instead of replacing. The date, venue and participation conditions stay the same. For a product or a fundraising appeal, the same approach means choosing what answers the expressed need, without inventing a promise.
A clear next step.
Explore a product, choose a time slot or support a project: each message offers a specific action. The text also fits its format, from email to letter. Before sending, the team checks the arguments and information. After the campaign, registrations, purchases or donations help assess results, without automatically attributing every decision to the message.
Personalisation, made clear
Same project.
A different way to tell it.
Choose a topic, a tone and a format. Compare the messages: the information stays the same.
Two situations, several ways to connect with a person. Choose an angle, tone and format.
Reading version: both examples and their sources are available below. Interactive choices require JavaScript.
The editorial choice
“I am interested in giving objects a second life.” The angle brings materials and their use to the foreground.
Repairing things · Direct · Email
Email subject
Materials for repairing small pieces of furniture
Hello,
Here is the project and the planned use of donations.
An item to work on, a piece to glue back: repair begins with practical steps and supplies. Donations bring together supplies for these steps: preparing a surface, gluing or replacing a small part.
- On 17 October 2026, from 10 am to noon, the nonprofit Atelier commun is holding a workshop to repair small pieces of furniture.
- Two volunteers lead the session at Maison des ateliers, 8 rue des Tilleuls.
- Donations fund sandpaper, wood glue and small parts. A record of purchases is planned after the workshop.
Read the brief before deciding. Whether to contribute is your choice.
Read the project details to decide whether you would like to contribute towards the materials.
The Atelier commun team
The three details kept in every message
Atelier commun · Repairing together · 8 September 2026
- The projectOn 17 October 2026, from 10 am to noon, the nonprofit Atelier commun is holding a workshop to repair small pieces of furniture.
- The teamTwo volunteers lead the session at Maison des ateliers, 8 rue des Tilleuls.
- The resourcesDonations fund sandpaper, wood glue and small parts. A record of purchases is planned after the workshop.
Fundraising and repair results are recorded after the workshop.
Read the second example: a commercial workshop
Making an object · Warm · Public page
Page heading
A notebook that begins in your hands
We invite you to discover a workshop where paper, thread and practical skills come together.
The project takes the form of a specific object: a 40-page A5 notebook that you make and take home. A notebook for your notes, lists or ideas: you choose how to use it afterwards.
- Atelier Papier offers a Japanese bookbinding workshop on 24 October 2026, from 2 pm to 4 pm, at 12 rue des Ateliers.
- The price is €48 per person, including materials. The session is open to beginners.
- Each person makes a 40-page A5 notebook and takes it home. Booking is required.
Take time to explore the project, then see whether it fits your diary.
Read the workshop factsheet and its terms before requesting a booking.
The three details kept in every message
Atelier Papier · An introduction to bookbinding · 8 September 2026
- The sessionAtelier Papier offers a Japanese bookbinding workshop on 24 October 2026, from 2 pm to 4 pm, at 12 rue des Ateliers.
- The priceThe price is €48 per person, including materials. The session is open to beginners.
- The notebookEach person makes a 40-page A5 notebook and takes it home. Booking is required.
The factsheet gives no remaining availability, discount, paper origin, certification or cancellation terms. These details are not added to the message.
Inside the software
Every part of your campaign.
In one shared dossier.
From the first source to your next campaign, every step builds on the last. Start with the one that matters to you.
A worldwide ambition
A wide world.
A personal connection.
A brand, a charity or a network speaks to people in different contexts. Résonance connects a consistent global campaign with thoughtful local expression.
Explore international campaignsBienvenue.Welcome.Bienvenidos.Bem-vindos.
One intention, several expressions. The languages you need are agreed with your team.Cases to explore
Let’s make it concrete.
A fundraising appeal, a launch, a network to coordinate. Open a dossier and follow the work, from its first intention to reviewed copy.
Explore all cases
01 / Donor relationships
Prepare a new appeal to past donors.
02 / Coordination
One corrected date, three formats to review.
03 / Brand & agency · launch
Introduce a refillable notebook with accurate product information.
The campaign dossier
Keep the facts within reach.
Résonance brings the source, the draft and the points to verify into one dossier.
- Source
- Identified and dated
- Version
- For review
- Decision
- Made by a person
A shared dossier, clear roles
Everyone contributes.
One shared thread.
Writers prepare. Specialists review. The person responsible chooses the version. Everyone can find the facts, decisions and context to take the work forward.
Try the three roles · Example
Write
Camille prepares the invitation.
Using the workshop information sheet, Camille includes its date, time and venue in an email and a web page. Both texts use the same information.
An email and a page ready for review.
Check
Alex reviews both messages.
The workshop has moved from 10 to 12 October. Alex checks that the new date appears everywhere and flags the address that still needs completing.
One corrected date. One address to confirm.
Prepare to send
Sam chooses the version to share.
Sam collects both reviewed texts and the instructions for the team that will publish the page and send the email.
The right texts, for the right people.
ONG CONSEILAttention is
Attention is
a collective effort.
Résonance is designed and published by the teams at ONG Conseil, a French start-up based in Paris. It combines technology, creativity and practical experience to help organisations prepare, personalise and coordinate their campaigns.
Meet ONG ConseilExplore teamworkThere is more to explore