Foundation accountability
A foundation supports shared reading workshops. To prepare another cycle, it must explain the work completed, present a budget and invite support without promising a change it has not measured.
01
The dossier arrives with two conflicting texts. The report counts attendances; the first appeal presents them as distinct people receiving lasting support. The programme lead wants to keep the story engaging while giving donors enough information to understand what their contribution funds.
The team prepares a fundraising page open to everyone, a programme letter and an accountability brief. It chooses to show how the workshops run and what the next cycle requires. Participants do not become characters with invented personal stories.
02
The foundation wants to fund twelve new reading workshops. Its team brings the report on previous sessions and the next cycle’s budget. Résonance helps prepare a fundraising page, a letter and a report using those two documents.
There is a specific point to check: 144 attendances can include people who came more than once. The team keeps the word “attendances” in all three texts and explains the €6,000 requested: facilitation, travel and materials.
03
The documents that form the starting point for the campaign.
Version 2 · 2 September 2026
Twelve sessions held across three partner venues. The aggregate register records 144 attendances. People attending more than one session are not deduplicated. No assessment of progress has been conducted.
144 attendances means neither 144 distinct people nor 144 successful outcomes. No real venue or identifiable participant is represented.
Draft budget · 4 September 2026
Fundraising target: €6,000 for twelve further sessions. Estimate: facilitation €4,200, travel €1,200, materials €600. Venue bookings and the timetable remain to be finalised.
The budget is a scenario target, not money already raised, a Résonance offer or a commitment from a real foundation.
04
One intention, adapted to three formats. Compare the wording and find the documents used.
01 / Public fundraising page
Twelve sessions recorded 144 attendances in this programme. We are now preparing a further twelve sessions. The €6,000 target covers facilitation, travel and materials under the published budget. Explore how the workshops work and choose whether to support their preparation. Venues and dates will be added when arrangements are confirmed.
Documents : Workshop report · document · Next-cycle budget · document
For review : Programme and budget review; timetable and fundraising arrangements to complete before publication.
02 / Programme letter
A workshop starts with a venue, reading materials, a facilitator and time to read together. The next cycle plans twelve sessions. We explain each cost so that everyone can understand the project. The previous cycle’s report records attendance; it does not measure changes in reading habits.
Documents : Workshop report · document · Next-cycle budget · document
For review : Check consistency with the fundraising page and recipients’ communication choices before any real send.
03 / Accountability brief
Activity described: twelve sessions, three venues and 144 cumulative attendances. What we know: sessions were counted in the scenario register. What we do not know: the number of distinct people or long-term effects. Next step: define a proportionate assessment method before making claims about progress.
Documents : Workshop report · document
For review : The programme lead reviews units, period and qualifications.
05
The term “attendances” stays consistent across all three formats. An attendance measure does not become an educational outcome when a sentence is shortened.
The illustration shows a working table and people taking part. No real portrait, reconstructed testimony or distressing image fills the gap left by an unmeasured outcome.
Readers can trace the target to three cost categories. The team distinguishes the completed cycle from the one seeking funding and reviews the decision against this specific version.
06
What changes between the first text and the agreed version.
Thanks to you, 144 people have rediscovered a love of reading. Let’s keep changing their lives.
The cycle recorded 144 attendances across twelve sessions. We are preparing twelve further sessions and publishing what is needed to organise them.
The revised text keeps the appeal purposeful while removing an unsupported count of distinct people and an unmeasured lasting effect.
07
After the campaign, gather this information to understand what worked.
Count factual claims linked to a reviewed source as a proportion of all factual claims across the three formats.
A source may itself be insufficient; the proportion does not certify the content.
After any real campaign, distinguish pledges, confirmed payments, refunds and fees over a stated period.
No money received or increase in donations is recorded in this case.
Ask willing interview participants to explain the need and the report’s limits, then record misunderstandings.
This qualitative feedback is not an assessment of workshop impact.
08
Your next campaign starts here
Explore the product through a concrete case, compare plans and prepare your rollout with the right questions.
